My YouTuber Journey 90 Days In

I truly started from zero.

I didn’t have a big following that would transfer to a new platform and had no experience creating or editing videos. This counts as a side gig for me right now.

Things I have learned so far:

Starting was hardest. It was super scary to hit publish. It gets easier. No one is watching at first anyway.

More than anything, this isn’t just a marathon, it’s an ultra-marathon. Doing all the writing, production, publishing on YouTube, and finding that audience is a craft not mastered overnight.

A well-edited video takes time. For me right now, it’s around two hours per minute of video. I am doing faceless videos so lots of time goes into finding and editing video clips that match up with words. (scroll down for links) That time should come down as I get better at the software and the process in general.

I have to be me. My personality and experience are different than others in the same space, I need to lean into that not avoid it.

YouTube is mostly agnostic, they don’t care who puts what out. They want to keep people on their platform as much as possible, they do that by connecting good content to people interested in it.

The numbers that matter:

1. click-through rate. That’s how often someone sees your title and thumbnail and clicks on it.
2. Watch time. After someone clicks, how…