Tim Gebauer
Dec 10, 2024

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Truly independent research is a unicorn. All research is funded by somebody, an industry or trade group, as you noted. Foundations that fund research have their own biases, universities have donor bases and governments to keep happy. Government research funds are tied to the biases of an administration or bureaucrats who often are tethered to corporate interests.
To be truly fair in this kind of article you could also mention the funding for the “other” studies you mention, to me that omission hurt your credibility.

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Tim Gebauer
Tim Gebauer

Written by Tim Gebauer

Thrift and retail blogger. Helping small business succeed. Connect on linkedIn, my thrift reseller blog thethrifter or my amazon thrift merchandising e-book.

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